Youtube CEO Neal Mohan at WAVES 2025 summit in Mumbai, made a declaration that will reshape the creator economy. He emphasized, “India is becoming a Creator Nation”. This announcement wasn’t just a compliment – it came with a serious financial backing. Youtube plans to invest ₹850 crores over the next two years to promote Indian creators, artists and media companies.
Let The Numbers Talk
Over the last three years, Youtube has paid over ₹21000 crores to Indian creators and artists. Neal revealed that over 100 million channels uploaded content in the past year alone with more than 15000 channels crossing one million subscribers each.
The ₹850 crore investment will go toward tools, training, and other initiatives to help Indian creators widen their reach and build sustainable revenue models.
Youtube claims it has supported over 75000 jobs and contributed over ₹10,000 crores to India’s GDP which has helped Indian creators turn content production into a viable business.
Real Challenges, Real Opportunities
The ₹850 crores investment will go towards tools, training and other initiatives to help Indian creators widen their reacch and monetise sustainable revenue models.
Youtube’s key focus has always been inclusivity. It stands strong on the decision of allocating funds to vernacular and regional creators from Tier2 and Tier3 cities. With the help of AI, auto-dubbing will break language barriers and make the content accessible to all, widening the reach for every creator. He quotes, “AI should enhance creativity, not replace it.”
Neal Mohan Praises PM Modi
Indian content is gaining attention worldwide and we are not surprised because videos produced by Indian creators generated 45 billion hours of watch time from viewers outside the country in the past year. Highly Impressed by the vision for India at WAVES 2025 Summit, Neal said, “India isn’t just a world leader for film and music – it’s rapidly becoming what I’m excited to call a ‘Creator Nation’.
One thing is for certain, the future of India is Creator – Led.
Final Thoughts
India’s creator economy is no longer just an economy but a powerhouse of growth. With funding, tools, policy and people aligned, India is capable of leading the world not just in ‘How to consume content’ but in ‘How its made and monetized.’
‘If you have an idea, a phone, a story – your time is now.’
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