Nowadays, Influencers do not just promote brands — they build their own! From streetwear to skincare, India’s top content creators are turning followers into customers and ideas into empires. With their creativity, passion and hustle, these influencers aren’t just making noise online…They are rocking waves in the real world. Let’s have a look at the creators who turned their online fame into building a legacy.Let’s have a look at the Top 5 Indian Influencers who cracked the code!
- Bhuvan Bam – Youthiapa
Bhuvan Bam, being the first influencer to start his own label, Youthiapa, once revealed, “I remember how the website crashed within minutes on the launch day. The response to the merchandise since the launch has been amazing.” Youthiapa offers a wide range of products such as T-shirts, Hoodies, Phone Covers, Hats and Badges. Youthiapa is in sync with the vibe of BB Ki Vines is a fan favourite as it has slogans and Bhuvan’s character “Bancho” prints in store!
- Prajakta Koli – Merch Garage
Prajakta Koli, a Youtuber, Actor, Novelist and now an entrepreneur who created her brand after organising events to measure the demand and the response for MostlySane was insane! Her brand, Merch Garage offers a wide range including T-Shirts, Mugs, Masks, Hoodies, Sweatshirts, Bags and sippers. Inspired by her channel, MostlySane,the merchandise includes her signature catchphrases and funny graphics like ‘Namaste Doston’ and ‘Dum-Dum Army’ are a fan favourite! Wanting to have an edge, Koli also works with designers and businesses to launch limited-edition collections that are worth all the Hype!
- Fukra Insaan – Fokus
Indian Youtuber, Abhishek Malhaan, aka Fukra Insaan has entered the energy drink market with Fokus. Being marketed as an affordable hydration drink, available in a variety of flavours, Fokus has been in the news for being eerily similar to Logan Paul’s beverage brand ‘Prime’ in every aspect. Aiming at the younger audience, Fokus is the branded as the new healthy alternative for sugary drinks and is gaining popularity.
- Beyounick – Kra
Positioning his brand Kra as a ‘Limited Edition, Hypeworthy Streetwear -curated by BeYouNick’ , is a genius marketing move. His insights on quick fashion that blends with subcultures such as gaming, hip-hop, street culture and graffiti, makes him the ideal creative collaborator for Kra. He embraces the ‘celebrating the streets’ mentality. Uncommon, Unfiltered and Underground, is it time to replace Korean Fashion?
- Kusha Kapila – Underneat
Joining the list, Kusha Kapila has launched an innerwear and shapewear brand, Underneat with a simple yet catchy tagline, ‘Figuring what to wear underneath’. Backed by Ghazal Alagh, co-founder of MamaEarth, Underneat aims to mirror the success of Kim Kardashian’s brand, SKIMS. Vlogging on the struggles of fancy attires and decoding what to wear under, Kusha Kapila is changing the game of intimate comfort styled with luxury!
Final Words
The rise of Influencer-led brands in India signals a powerful shift – one where creators are visionaries. Blending creativity with business acumen, they have proved that influence can be more than just likes and shares, it can be a legacy.
Which of these brands have you tried or tested?
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